A few weeks ago, we published an article called ‘What is SEO’ detailing the ins and outs of Search Engine Optimization, and how it works.
This week, we would like to share with you What SEO is NOT.
Search Engine Optimization is not:
A One Time Fix
Many companies advertise ‘one time SEO’ pricing models, leading many consumers to believe that search engine optimization is a process that can be completed one time, and never touched again. You can follow all of the SEO best practices and implement every SEO technique that exists in January, but without updates, your site will be right back where you started by June. Worse yet, if ‘black hat’ SEO techniques were implemented, your site could be even further in the search rankings then when you began. Search Engine Optimization has to be closely monitored and updated based on trends found within your monitoring.
An Overnight Process
As touched upon above, optimizing a website isn’t an overnight process. The keywords, links, content, tags, and source code have to be monitored and updated. New content must be added to show Google and other search engines that your website, and its content, contain new, fresh, and shareable information – otherwise your site will fall in the rankings. Many of the white hat SEO techniques that VivioSites uses do need to be updated and tweaked depending on the competition in your geographical market.
Search Engine Optimization in 2013 is not what it was in 2000. In 2000, you could very easily rank #1 on Google by purely ‘keyword stuffing,’ or filling your pages with every possible combination of keywords. Today, those tactics just won’t work – and can get you banned. SEO in 2013 relies heavily on content, links, source code updates, and a smattering of keywords to let the search engines know what it is your site is about.
Per Google, “No one can guarantee a #1 ranking on Google.” We could finish this portion of the article with that line alone, but here is a bit of explanation: Search Engines, including Google, constantly change their algorithm (the ‘rules or operations’ that are written into a program that conducts the search and brings back results.) Because this algorithm is constantly changed, and always a secret – no company can 100% guarantee the first spot on Google – including VivioSites.
What Can We Do?
Since we can’t guarantee the top spot on Google – what can we offer? Well, VivioSites has an extensive background in assisting Dental Practices with their search engine optimization needs. We’ve found that high quality content is one of the keys to ranking highly on Google and other search engines. We also spend hours per day analyzing your competitors sites, your geographical market, and each and every aspect of your current website to come up with a solid optimization plan. We will send this plan to you for your approval, and then begin implementing our suggested changes. From here, we will closely monitor our success, and make changes accordingly – keeping you updated on changes and rankings every step of the way!
We strive to be transparent with our customers, which does set us apart from our competitors and many other SEO companies out there. Many customers come to us with horror stories from SEO companies who took their money, never showed results, and never let the customer know what on earth they were doing! Imagine handing over $1000+ each month, and not knowing what was happening with the time that money was paying for?
VivioSites provides quarterly reporting, as well as ad-hoc reporting on all actions taken. We will also provide you will all content used in off page optimization, as well as links to find where those pieces were published.
VivioSites offers an affordable, transparent, and honest solution to SEO. We have no contracts at any time, which pushes us to be as transparent, upfront, and honest as possible to ensure we keep your business.
Let us prove it to you – for a limited time, and for a limited number of customers, we are offering our SEO Package, our ‘Get Found’ package to you with no upfront costs. For the first quarter, or 3 months, we will work for you, for free. If your site rankings don’t improve, you don’t owe us anything. If they do increase, we will charge you for the amount owed.
Ready to get started? Want to learn more?
Contact us today at (800) 227-2513 or visit www.viviosites.com